For which of the following products is a consumer likely to have the smallest evoked set of alternatives?
A) Toothpaste
B) Athletic shoes
C) Cereal
D) Movie videos
E) Dry cleaners

Question

Quizplus · Accepted Answer

Dry cleaners are a niche service with limited alternative options, making it likely for a consumer to have a smaller evoked set compared to more widely available products like toothpaste, athletic shoes, cereal, and movie videos.

For Which of the Following Products Is a Consumer Likely