Club Med has vacation villages that are designed specifically for singles, couples or families. Huatulco village in Mexico is a Family Village that offers sports and activities for 12-14- and l5-17-year-olds in its Teen Club. Columbus Isle Village in the Bahamas is designed for couples seeking greater luxury in accommodations and dining than is available at a Singles Village. It has spacious rooms that are artfully decorated and come with a color TV, telephone and private balcony. In addition, guests can enjoy a candlelight dinner in the village's romantic seaside restaurant. By designing its villages for specific market segments, Club Med is:
A) Increasing customer compatibility
B) Decreasing customer self-attribution of dissatisfaction
C) Increasing the size of its customers' evoked sets
D) Increasing customer adherence to a service script
E) Decreasing service complexity

Question

Quizplus · Accepted Answer

By designing its villages for specific market segments, Club Med is increasing customer compatibility. This means that guests are more likely to be satisfied with their experience because it caters to their specific needs and preferences, leading to happier customers and potentially repeat business.

Club Med Has Vacation Villages That Are Designed Specifically for Singles