Which of the following statements regarding consumer information search for services is true?
A) Consumers rely less on information from personal sources than from nonpersonal sources when evaluating services prior to purchase
B) Consumers engage in less post-purchase evaluation and information seeking with services than with goods
C) Consumers engage in less post-purchase evaluation than pre-purchase evaluation when selecting and consuming services
D) Consumers perceive fewer risks when buying services than when buying goods
E) Personal sources of information become more important as the complexity of the service being purchased increases

Question

Quizplus · Accepted Answer

Personal sources of information become more important as the complexity of the service being purchased increases. Consumers rely heavily on recommendations from family, friends, and colleagues when selecting services, particularly those that are complex, expensive, and high risk. They also rely on online reviews and ratings, as well as information from the service provider, to make informed decisions. Post-purchase evaluation and information seeking are also common with services, as consumers may need to assess the quality and effectiveness of the service over time.

Which of the Following Statements Regarding Consumer Information Search for Services