Extron Electronics sells coaxial cables for connecting computers to all types of peripheral devices like printers, modems and fax machines. For the benefit of its customers, Extron provides a laminated card with pictures of all the possible cable connections that a customer could need. With this card, a customer can order from one to any number of connectors with as many feet of cable as is needed. Orders can be placed using a toll-free number, a fax number or an e-mail address. Company reps are also available 24-hours a day in case the customer is not sure which drawing on the card matches his or her needs. By integrating its services marketing communications, Extron is closing provider _____ of the gaps model of service quality.
A) Gap 1
B) Gap 2
C) Gap 3
D) Gap 4

Question

Quizplus · Accepted Answer

Extron Electronics is closing provider Gap 4, which is the gap between service delivery and what the company promises in its marketing communications. The laminated card with pictures of cable connections, the option to customize orders, and the availability of 24-hour customer service representatives all help to ensure that Extron meets or exceeds customer expectations.

Extron Electronics Sells Coaxial Cables for Connecting Computers to All