The approach called spending as much as the competition does can lead the firm to copy the mistakes of rival firms, as well as their successes.

Question

Quizplus · Accepted Answer

The approach of spending as much as the competition does can lead the firm to blindly follow the actions of rival firms without considering their strategic objectives and the changing market conditions. It is essential for the firm to analyze the competitive landscape and understand the impact of their rivals' actions on the market before deciding on their spending levels. This approach can help the firm avoid copying the mistakes of its rivals and leverage their successes effectively.

The Approach Called Spending as Much as the Competition Does