E-mail promotion provides a low-cost way to pinpoint customers and achieve response rates higher than those for banner ads.
Correct Answer:
Verified
Q21: The effectiveness of banner ads is obvious-that's
Q24: Regular contacts with news media are required
Q25: Only institutions such as universities use institutional
Q27: Most small businesses create their own promotional
Q27: Advertising agencies can furnish small firms with
Q30: Sales promotion refers to promotional techniques other
Q30: Product advertising makes potential customers aware of
Q31: Advertising is considered to be part of
Q37: Institutional advertising is primarily concerned with a
Q51: Publicity is accurately described as free advertising.
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents