Product advertising makes potential customers aware of a particular product or service and their need for it.
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Q25: Only institutions such as universities use institutional
Q26: E-mail promotion provides a low-cost way to
Q26: The type of advertising used should be
Q27: Advertising agencies can furnish small firms with
Q30: Sales promotion refers to promotional techniques other
Q31: Advertising is considered to be part of
Q32: Unlike in traditional retailing where customers are
Q34: Small businesses in recent years have tended
Q37: Institutional advertising is primarily concerned with a
Q40: The majority of small business advertising is
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