Unlike in traditional retailing where customers are demanding and first impressions are important, e-commerce firms do not have to worry about initial communications, since bad first impressions can be overcome with follow-up contacts and high-quality Web designs.

Question

Quizplus · Accepted Answer

First impressions are crucial in e-commerce as well, as they can significantly impact a customer's decision to continue engaging with a website or make a purchase. A poor initial experience can lead to lost sales and customers, just as in traditional retail.

Unlike in Traditional Retailing Where Customers Are Demanding and First