A promotional mix is influenced by the following three major factors:
A) Geography of the market, the size of the promotional budget, and product characteristics.
B) Geography of the market, retailer market, and product characteristics.
C) The firm's target customers, product characteristics, and budget requirements.
D) The firm's target customers, market size, and product characteristics.

Question

Quizplus · Accepted Answer

The correct answer is A because the geography of the market, the size of the promotional budget, and product characteristics are the three major factors that influence a promotional mix.

A Promotional Mix Is Influenced by the Following Three Major