The "spending as much as the competition" method
A) can be used to duplicate the promotional efforts of close competitors.
B) should never be used.
C) depends on past experiences.
D) should be used to introduce a unique, new product.

Question

Quizplus · Accepted Answer

The "spending as much as the competition" method can be used to duplicate the promotional efforts of close competitors, thus allowing a company to remain competitive in the marketplace. However, it should not be the only method used and should be supplemented with other marketing and promotional strategies.

The "Spending as Much as the Competition" Method