Media publications, public records, and directories are sources of
A) impersonal referrals.
B) marketer-initiated contacts.
C) personal referrals.
D) customer-initiated contacts.

Question

Quizplus · Accepted Answer

Media publications, public records, and directories provide information that is available to the public and does not involve any direct communication or interaction with a marketer or customer. These sources can act as impersonal referrals, as they may direct potential customers to a specific business or product without any personal recommendation or endorsement.

Media Publications, Public Records, and Directories Are Sources of