Internet advertising is already facing an obstacle because
A) viewers are reluctant to respond to banner ad images that pass by so quickly.
B) a viewer can install ad-blocking software on his or her computer.
C) it lacks scale efficiencies, given that few companies are choosing to advertise on this medium.
D) of legislation that is intended to restrict use of the Internet.

Question

Quizplus · Accepted Answer

Ad-blocking software has become increasingly popular among internet users, resulting in decreased effectiveness of internet advertising. This is a significant obstacle for advertisers, as it reduces the number of impressions their ads receive and hinders their ability to reach their desired audience.

Internet Advertising Is Already Facing an Obstacle Because