Anne Dunne owns a small business dealing with industrial products. She currently uses personal selling extensively, but she wants to reduce her cost without losing exposure. Which promotional tool should she use?
A) Specialties
B) Coupons
C) Contests
D) Trade show exhibits

Question

Quizplus · Accepted Answer

Trade show exhibits are a cost-effective alternative to personal selling as they allow businesses to showcase their products and services to a large audience at once, without the need for individual meetings or presentations. This can increase exposure and attract potential clients, while also reducing the cost of sales. Specialties, coupons, and contests are better suited for consumer products and may not be as effective in the industrial sector.

Anne Dunne Owns a Small Business Dealing with Industrial Products