An entrepreneur opened a small business producing high-quality paper products. She decided to place a multicolored pine tree on all product boxes and on the sign outside the facilities, to symbolize the business. This symbol is an example of
A) a brand.
B) a trademark.
C) a service mark.
D) trade dress.

Question

Quizplus · Accepted Answer

A brand is a name, term, design, symbol, or other feature that identifies one seller's goods or services from those of other sellers. In this case, the multicolored pine tree is used to identify the entrepreneur's paper products and business, making it a brand.

An Entrepreneur Opened a Small Business Producing High-Quality Paper Products