Important rules of thumb in naming a product include all of the following except
A) choosing a descriptive name.
B) selecting a name that is easy to pronounce and remember.
C) selecting a name that can be used appropriately for only a single product line.
D) using a name that can have legal protection.

Question

Quizplus · Accepted Answer

Selecting a name that can be used appropriately for only a single product line is not a good rule of thumb as it limits the potential for expanding the product line in the future. The other options - choosing a descriptive name, selecting a name that is easy to pronounce and remember, using a name that can have legal protection - are all important rules of thumb in naming a product.

Important Rules of Thumb in Naming a Product Include All