The collection of product lines within a firm's ownership and control is referred to as the
A) product depth.
B) product accumulation.
C) product line consistency.
D) product mix.

Question

Quizplus · Accepted Answer

The term that refers to the collection of product lines within a firm's ownership and control is the product mix. Therefore, the correct answer is D, product mix. A) Product depth refers to the variety of sizes, colors, flavors, and other variations within a single product line. B) Product accumulation is not a commonly used term in marketing. C) Product line consistency refers to how closely related the different product lines are in terms of their end use, production requirements, distribution channels, or other aspects.

The Collection of Product Lines Within a Firm's Ownership and Control