A verbal or symbolic means of identifying a product is referred to as a
A) brand.
B) trademark.
C) service mark.
D) trade dress.

Question

Quizplus · Accepted Answer

A brand is a verbal or symbolic means of identifying a product or service. It encompasses not only the name of the product or service, but also its design, logo, packaging, and reputation. Trademarks, service marks, and trade dress are all specific types of branding elements that help distinguish products from one another.

A Verbal or Symbolic Means of Identifying a Product Is