The term channel management is synonymous with the term logistics.

Question

Quizplus · Accepted Answer

Channel management refers to the process of managing the distribution and marketing channels through which a product or service flows from the manufacturer to the end customer. Logistics refers to the process of planning, implementing, and controlling the movement of goods or services from the point of origin to the point of consumption. While the two concepts are interrelated, they are not synonymous.

The Term Channel Management Is Synonymous with the Term Logistics