Sustainable competitive advantage is
A) rarely appreciated by the firm's owners.
B) of little consequence to profitability.
C) an idealized position that is unachievable in reality.
D) a value-creating industry position that is likely to endure over time.

Question

Quizplus · Accepted Answer

Sustainable competitive advantage refers to a position in the industry that creates value for the firm that is likely to endure over time, hence increasing profitability. It is a desirable and achievable position that firms aim to achieve through strategic planning and effective execution.

Sustainable Competitive Advantage Is