Key factors to consider when conducting the business analysis phase of the new product development process include all of the following except
A) cost of development and introduction.
B) total product development.
C) available personnel and facilities.
D) the product's relationship to existing product lines.

Question

Quizplus · Accepted Answer

All of the factors listed (A, C, and D) are important considerations during the business analysis phase, but the total product development is not a key factor to consider during this phase. Total product development is a broad term that encompasses all stages of the product development process, whereas the business analysis phase specifically focuses on analyzing the market and competition, identifying the target market and customer needs, and assessing the feasibility and profitability of the proposed product.

Key Factors to Consider When Conducting the Business Analysis Phase