A small firm can try to increase sales of an existing product by all of the following except
A) convincing nonusers in the market to become customers.
B) persuading current customers to use more of the product.
C) alerting current customers to new uses for the product.
D) emphasizing diversification.

Question

Quizplus · Accepted Answer

Emphasizing diversification does not directly increase sales of an existing product. The other options all aim to increase sales of the existing product, either by attracting new customers or increasing usage among current ones.

A Small Firm Can Try to Increase Sales of an Existing