Maurice has come to the conclusion that he needs increase his earning power. He is in the _____ stage of the consumer decision making process.
A) information search and evaluation
B) problem recognition
C) post-purchase evaluation
D) purchase decision

Question

Quizplus · Accepted Answer

Problem recognition is the stage of the consumer decision making process in which the consumer identifies a need or a problem that requires a solution. In this scenario, Maurice has recognized that he needs to increase his earning power, thus he is in the problem recognition stage. The information search and evaluation stage would involve gathering information and evaluating different options to solve the problem, the purchase decision stage would involve actually making a decision and purchasing a solution, and the post-purchase evaluation stage would involve reflecting on and evaluating the effectiveness of the solution.

Maurice Has Come to the Conclusion That He Needs Increase