Even though it is available, Bob never purchases bottled water when he is thirsty. Bob's behavior indicates that bottled water
A) does not meet Bob's evaluative criteria.
B) increases Bob's cognitive dissonance.
C) is not included in Bob's evoked set.
D) decreases Bob's perceptual categorization.

Question

Quizplus · Accepted Answer

Bob's behavior suggests that bottled water is not part of his evoked set, which is the group of products a consumer considers when making a purchase decision.

Even Though It Is Available, Bob Never Purchases Bottled Water