Individual processes that ultimately give meaning to stimuli that confront consumers are known as
A)perceptions.
B)motivations.
C)attitudes.
D)opinions.

Question

Quizplus · Accepted Answer

Perceptions are the processes that individuals use to make sense of the stimuli they encounter. Perceptions involve interpreting information from the environment, organizing that information in a meaningful way, and using it to make decisions and take actions. Motivations, attitudes, and opinions may also play a role in the consumer decision-making process, but they are not synonymous with perceptions.

Individual Processes That Ultimately Give Meaning to Stimuli That Confront