Bob never purchases bottled water when he is thirsty even if it is available. This behavior indicates that bottled water
A) does not meet Bob's evaluative criteria.
B) increases Bob's cognitive dissonance.
C) is not included in Bob's evoked set.
D) decreases Bob's perceptual categorization.

Question

Quizplus · Accepted Answer

The fact that Bob never purchases bottled water when it is available suggests that the product is not included in his evoked set - the group of products that he considers when making a purchasing decision. As a result, bottled water does not even make it onto Bob's list of options when he is thirsty, indicating that it is not a relevant product for him to consider.

Bob Never Purchases Bottled Water When He Is Thirsty Even