According to consumer decision-making process, _____ is the final stage through which consumers progress.
A) cognitive dissonance
B) evaluative categorization
C) post-purchase evaluation
D) purchase decision

Question

Quizplus · Accepted Answer

Post-purchase evaluation is the final stage in the consumer decision-making process, whereby consumers assess their satisfaction with the purchase decision and either feel positive or negative about it. This evaluation stage can lead to positive feedback and word-of-mouth recommendations for the product or brand, or can lead to negative feedback and potential avoidance of the product or brand in the future.

According to Consumer Decision-Making Process, _____ Is the Final Stage