A basic idea forming the foundation of customer loyalty for small firms includes the notion that
A) superior customer service always leads to customer purchases.
B) customer loyalty will mean constant customer satisfaction.
C) small businesses have the potential to provide superior customer service.
D) customer satisfaction is being ignored by large firms.

Question

Quizplus · Accepted Answer

The idea that small businesses have the potential to provide superior customer service is a key concept that can help build customer loyalty. Small firms can often provide personalized attention, flexibility, and a more intimate customer experience compared to larger companies. However, it is not always the case that superior customer service automatically leads to customer purchases or constant customer satisfaction. Large firms also recognize the importance of customer satisfaction and have tools and resources to measure and improve it.

A Basic Idea Forming the Foundation of Customer Loyalty for Small