Erin Withers, a typical consumer, often purchases goods and services because she feels her family and fellow workers will approve of these items. Family and co-workers are _____ for this consumer.
A) reference groups
B) referral groups
C) perceptual groups
D) opinion leaders

Question

Quizplus · Accepted Answer

Erin's family and co-workers are reference groups because they are social groups that influence her attitudes and behavior.

Erin Withers, a Typical Consumer, Often Purchases Goods and Services