To maximize sales and profits, a discount shoe store should create an atmosphere similar to that of better department stores, with thick carpets, indirect lighting, and big easy chairs.

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While creating a comfortable atmosphere is important for a retail store, a discount shoe store may not want to invest in costly and luxurious furnishings like thick carpets and big chairs. Instead, they may want to focus on efficient and affordable store design to keep their costs low and maximize their profits.

To Maximize Sales and Profits, a Discount Shoe Store Should