When a strategist divides the total market for a product or service into groups with similar needs, so that each group is likely to respond to the same marketing strategy, he or she is engaging in a practice called market segmentation.

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Market segmentation is a common marketing practice where a strategist divides the total market into distinct groups with similar needs or characteristics, allowing for more targeted and effective marketing strategies.

When a Strategist Divides the Total Market for a Product