The description of potential customers in a target market is commonly called a
A) customer profile.
B) demographic detailing.
C) Simpkins matrix.
D) target picture.

Question

Quizplus · Accepted Answer

The description of potential customers in a target market is commonly referred to as a customer profile. This profile usually includes demographic information such as age, gender, income, education level, and geographic location. It may also cover psychographic factors such as lifestyle, personality, and values. Understanding the customer profile helps businesses tailor their marketing strategies to meet the needs of their target audience.

The Description of Potential Customers in a Target Market Is