The first step in the marketing research process is to
A) select a data collection method.
B) identify consumer/business segments of interest.
C) identify the informational need.
D) conduct a preliminary information search.

Question

Quizplus · Accepted Answer

The first step in the marketing research process is to identify the informational need. This involves determining the specific problem or question that the research is meant to address. Once this is clear, the other steps in the process, such as selecting a data collection method and conducting a preliminary information search, can follow.

The First Step in the Marketing Research Process Is to