The marketing plan should include
A) a competitor analysis.
B) a summary of market assumptions.
C) an analysis of alternative markets.
D) a sales forecast broken down by government industrial classifications.

Question

Quizplus · Accepted Answer

A competitor analysis is an important component of a marketing plan as it allows the company to identify its key competitors, understand their strengths and weaknesses, and develop strategies to differentiate their product or service in the market. While the other options may also be useful, they are not as essential to a marketing plan as a competitor analysis.

The Marketing Plan Should Include