The initial step in the marketing research process is to:
A)select a data collection method.
B)identify consumer/business segments of interest.
C)identify informational needs.
D)conduct a preliminary information search.

Question

Quizplus · Accepted Answer

The initial step in the marketing research process is to identify informational needs, which involves determining what information is necessary to address the marketing problem or opportunity.

The Initial Step in the Marketing Research Process Is To