In order to be appropriately considered a market, a group of customers or potential customers must have
A) purchasing power.
B) market power.
C) satisfied needs.
D) correlated needs.

Question

Quizplus · Accepted Answer

In order for a group of customers or potential customers to be considered a market, they must have the ability to make purchases, which is purchasing power. Market power refers to the ability of a company or brand to influence the market. Satisfied needs and correlated needs are not necessary factors for a group to be considered a market, although they may impact market demand.

In Order to Be Appropriately Considered a Market, a Group