Identifying all buyers in a market's submarkets and then adding up the estimated demand is known as the _____ sales forecasting approach.
A) breakdown process
B) buildup process
C) chain-ratio method
D) bottom-up

Question

Quizplus · Accepted Answer

The buildup process involves identifying all buyers in a market's submarkets and then adding up the estimated demand. This approach is also known as the "top-down" method as it starts with the overall market size and breaks it down into submarkets.

Identifying All Buyers in a Market's Submarkets and Then Adding