With regard to market demand estimation, ____ determines whether the sales forecasting process is direct or indirect.
A) the industry orientation of the firm
B) the nature of the predicting variable
C) the ultimate goal of the entrepreneur
D) the marketing philosophy of the startup

Question

Quizplus · Accepted Answer

The nature of the predicting variable is a crucial factor in determining whether the sales forecasting process is direct or indirect. If the predicting variable is closely related to sales, then the forecasting process can be direct. On the other hand, if the predicting variable is only indirectly related to sales, then the forecasting process must be indirect. The other options, such as industry orientation, ultimate goal, and marketing philosophy, may have some influence on market demand estimation, but they are not as critical as the nature of the predicting variable.

With Regard to Market Demand Estimation, ____ Determines Whether the Sales