Marketplace Farms is a regional cooperative of apple and orange growers. In order to compete against larger regional growers, Marketplace Farms relies on low-cost migrant workers instead of machines and inexpensive packaging processes. (That is, it uses individual hand-packaging instead of assembly lines.) Marketplace Farms is relying on a
A) price-based strategy.
B) marketing-based strategy.
C) efficiency-based strategy.
D) cost-based strategy.

Question

Quizplus · Accepted Answer

Marketplace Farms is relying on a cost-based strategy by using low-cost migrant workers instead of machines and inexpensive packaging processes to keep their costs low and compete against larger regional growers.

Marketplace Farms Is a Regional Cooperative of Apple and Orange