Kentaro hates to wear ties but wears one to his sister's wedding to avoid his family's disapproval.Kentaro's behavior illustrates the importance of

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Normative social influence refers to the influence of other people that leads us to conform in order to be liked and accepted by them. Kentaro's behavior of wearing a tie despite his dislike for it is a clear example of conforming to avoid disapproval and maintain positive social relationships.

Kentaro Hates to Wear Ties but Wears One to His