When shopping for a new cell phone,many shoppers prefer certain products simply because they have familiar brand names.This preference best illustrates the importance of

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The mere exposure effect is the phenomenon where people tend to develop a preference for things that are familiar to them, simply because they are familiar. In the context of shopping for a cell phone, people may prefer certain products (such as iPhones or Samsung phones) simply because they have seen them advertised and have seen other people using them. This illustrates the influence that familiarity, or the mere exposure effect, can have on consumer behavior.

When Shopping for a New Cell Phone,many Shoppers Prefer Certain