This theory of mass communication says people are influenced by opinion leaders who may change from issue to issue.
A)N-Step Theory
B)Magic Bullet Theory
C)Agenda Setting Hypothesis
D)Uses and Gratifications Theory
E)Diffusion Theory

Question

Quizplus · Accepted Answer

The N-Step Theory is a theory of mass communication that suggests that opinion leaders play a crucial role in the dissemination of information. The theory posits that opinion leaders are individuals who are more knowledgeable or interested in a particular issue than the average person, and they are able to influence the opinion of others. According to the theory, opinion leaders form the first step in the communication process, and the message is then transmitted to others through a series of subsequent steps. The identity of the opinion leader can change from issue to issue, depending on the topic at hand. Therefore, A) N-Step Theory is the best choice that explains this theory of mass communication.

This Theory of Mass Communication Says People Are Influenced by Opinion