This theory of mass communication says that people serve as gatekeepers who decide which media may influence them.
A)N-Step Theory
B)Magic Bullet Theory
C)Agenda Setting Hypothesis
D)Uses and Gratifications Theory
E)Diffusion Theory

Question

Quizplus · Accepted Answer

The Uses and Gratifications Theory suggests that individuals actively select media and content based on their own needs and preferences, effectively acting as their own gatekeepers in deciding what media influences them.

This Theory of Mass Communication Says That People Serve as Gatekeepers