According to the Institute for Public Relations,a good objective ________.
A)describes a specific public relations action
B)refers to "ends," not "means"
C)is a general statement of anticipated results
D)is inexpensive
E)specifies only one target audience

Question

Quizplus · Accepted Answer

A good objective refers to "ends," not "means," meaning it should focus on the desired outcomes or results, rather than specific actions or tactics.

According to the Institute for Public Relations,a Good Objective ________