A document designed to convince a client or management of the merits of a public relations plan is called a ________.
A)proposal
B)prospectus
C)pitch letter
D)presentation
E)protocol

Question

Quizplus · Accepted Answer

A proposal is a formal document that outlines a proposed public relations plan, including the goals, strategies, tactics, budget, and timeline. It is presented to a client or management to persuade them of the merits of the plan and to secure their approval and support. A prospectus is a document that describes a company's financial prospects, while a pitch letter is a brief letter that introduces a story idea to a journalist. A presentation is a verbal or visual communication that accompanies a proposal or report, and a protocol is a set of guidelines or rules for conduct.

A Document Designed to Convince a Client or Management of the Merits