As restaurant chains that specialize in Mexican cuisine,Fernando's and Carmelita's offer similar items on their menus.However,Fernando's restaurants are positioned in the market as elegant establishments with high prices.Carmelita's restaurants,on the other hand,are located in middle class neighbourhoods,with a casual atmosphere that welcomes families with young children.The prices at Carmelita's are in the moderate range.When evaluating the marketing strategies used by these restaurants,we can conclude that:

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Both Fernando's and Carmelita's offer similar items on their menus, but they differentiate themselves in terms of their positioning and target market. Fernando's positions itself as an elegant establishment with high prices, while Carmelita's is located in middle-class neighborhoods with lower prices and a family-friendly atmosphere. This is an example of product differentiation - the process by which firms distinguish their products from those of their competitors to make them more appealing to a particular target market.

As Restaurant Chains That Specialize in Mexican Cuisine,Fernando's and Carmelita's