The value associated with a brand is determined:

Question

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The value associated with a brand is determined by the likely profits that are expected to be generated because of the brand. This is because a strong brand name helps a company to command a premium price for its products and services, which in turn leads to higher profits. While the costs of developing and managing a brand are important, they do not determine the value of the brand itself. Similarly, while attracting new customers is important for business growth, it is not the only factor that contributes to the value of a brand.

The Value Associated with a Brand Is Determined