Many products are promoted by emphasizing their benefits,rather than setting the price lower than that of competitive goods.This emphasis on the product's benefits illustrates a _______ strategy.

Question

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Non-price competition is a strategy where a company emphasizes the unique features and benefits of their products or services instead of lowering prices to compete with rivals. By doing so, they create customer loyalty and a perceived higher value for their offerings, which can result in long-term profits.

Many Products Are Promoted by Emphasizing Their Benefits,rather Than Setting