Angie owns a small company that markets high quality office supplies to businesses.Angie faces stiff competition from some much larger firms.Which of the following competitive strategies would probably work best for Angie?

Question

Quizplus · Accepted Answer

As a small company, it would be difficult for Angie to compete on the basis of price with larger firms offering economies of scale. Instead, offering better service and building good customer relationships can help differentiate her company and create a loyal customer base. This can lead to increased word-of-mouth referrals and long-term success.

Angie Owns a Small Company That Markets High Quality Office