Barker Brothers Pens utilizes a strategy of low prices to attract customers and discourage competition.This represents a _______ strategy.

Question

Quizplus · Accepted Answer

Barker Brothers Pens is using a penetration pricing strategy by setting low prices to attract customers and gain market share. This is different from a skimming strategy where high prices are set to maximize profits from early adopters or a bundling strategy where products are packaged together for a lower price than if purchased separately.

Barker Brothers Pens Utilizes a Strategy of Low Prices to Attract