Marketing intermediaries:

Question

Quizplus · Accepted Answer

Marketing intermediaries have survived because they can perform marketing functions faster and at a lower cost than producers. They add value by providing specialized expertise, economies of scale, and access to larger markets. However, not all intermediaries are successful in creating value, and their added costs may not always justify their services. Additionally, intermediaries can increase the number of exchange relationships but can also simplify the overall process for producers and consumers.

Marketing Intermediaries